3 min read

The only conversion rate optimization checklist you need in 2023 for your eCommerce brand

In the competitive world of eCommerce, every click and interaction on your website is an opportunity to convert a visitor into a customer. Follow these steps, and watch your conversion rates soar.

In the competitive world of eCommerce, every click and interaction on your website is an opportunity to convert a visitor into a customer. With an average Conversion Rate of 1-2% across industries, there is a lot of room to grow. This is where Conversion Rate Optimization (CRO) comes into play. CRO involves improving your website's performance to increase the percentage of visitors who take the desired action, such as making a purchase. To help eCommerce brands succeed in this endeavor, we've put together the ultimate CRO checklist. Follow these steps, and watch your conversion rates soar.

10  ways Design can increase your Conversion Rate:

  1. Do your CTA’s stand out from the rest of your brand coloring & website?
  2. Are the fonts on your website legible and easy to read on various screens?
  3. Are you maintaining a consistent font size and style throughout?
  4. Are you using headings and subheadings to break up content and improve scanability?
  5. Is there good color contrast between text and background for readability?
  6. Is your above-the-fold section optimized?
  7. Is your product page above the fold optimized for mobile devices?
  8. Is whitespace effectively utilized to separate content and make it more readable?
  9. Are you maintaining a consistent design across all pages?
  10. Do images and media align with your brand's messaging and aesthetics?

10 CRO Copywrite Tips for your eCommerce brand:

  1. Is your Headline communicating your product well?
  2. Use subheadings to break up content, making it more scannable and engaging.
  3. Is your product page speaking to your target audience?
  4. Do you craft compelling and concise headlines to grab visitors' attention?
  5. Do you use persuasive and benefit-oriented copy to communicate your value proposition?
  6. Do you highlight key selling points and benefits prominently on your homepage?
  7. Do you leverage storytelling to engage and connect with your audience emotionally?
  8. Do you use before-and-after scenarios to illustrate the transformation your product offers?
  9. Are you using supporting messages with your CTAs that create a sense of urgency?
  10. Are you using action-oriented words in CTAs?

Increase your revenue with these 5 Web Performance tips:

  1. Is your store optimized for all devices?
  2. Is your landing page Speed below 2 seconds?
  3. Is your store optimized for all browsers?
  4. Is lazy loading implemented for images to improve page load performance?
  5. Are all buttons and elements easily tappable on mobile devices?

5 recommendations to improve your shop's conversion rate:

  1. Are you using people from your target audience for your product photos?
  2. Do you provide images from various angles to give customers a comprehensive view of your product?
  3. Are your images responsive?
  4. Have you optimized images for fast loading times to prevent slow page speeds?
  5. Are you using different styles of product images including lifestyle shots and cutout images?

5 Social Proof tactics to increase CVR:

  1. Are you using social proof your homepage?
  2. Are you using social proof on your product page?
  3. Are your reviews visible?
  4. Are you highlighting any industry awards, certifications, or partnerships your business has earned?
  5. Do you feature your earned media on your home page?

6 Extra Tips to improve your Conversion Rate:

  1. Are you using an email capture form on your product page? Hint: This is BAD
  2. Have you removed social media links from your product page?
  3. Are you offering free shipping?
  4. Are you sending out abandoned cart emails?
  5. Are you displaying product variants on your collections page?
  6. Are you showing localized currencies to foreign visitors?


Founder of Permar AI
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